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Posts from the SS 2012 Category


photos from

Tom Ford gave Vogue the exclusive right to be the  first publication to show his SS12 collection to the public. Pulling inspiration from his days at YSL , New Mexico where he owns a ranch, and  lots of  naturally sexy. See the whole collection here.

The first collection from  Clare Waight- Keller for Chloe browsed  through the house’s archives for inspiration, unearthing “a multitude of original and interesting female figures: girls at music festivals in the 70s, reportages about street fashion, pictures of David Bailey with Marie Helvin and Anjelica Houston on holiday at the seaside”: in all of them, a sense of feminine camaraderie and sunny energy and freshness, which are the true essence of the brand.

Naturalness and sensuality, effortless and airy elegance, a sense of easy movement and relaxed attitude, with a touch of modern versatility and French charm.